Enter the total cost and number of impressions to calculate the CPM (Cost Per Thousand Impressions).
Cost Per Thousand Impressions (CPM) in USD.
CPM = (Total Cost ÷ Number of Impressions) × 1000
For a campaign costing $500 with 200,000 impressions:
CPM = ($500 ÷ 200,000) × 1000 = $2.50