CPM Calculator

Enter the total cost and number of impressions to calculate the CPM (Cost Per Thousand Impressions).

CPM Calculator Overview

Inputs:
  • Total Cost ($) - The total cost of the advertising campaign.
  • Number of Impressions - The total number of impressions the campaign received.
Output:

Cost Per Thousand Impressions (CPM) in USD.

Formula:

CPM = (Total Cost ÷ Number of Impressions) × 1000

Example:

For a campaign costing $500 with 200,000 impressions:

CPM = ($500 ÷ 200,000) × 1000 = $2.50

Frequently Asked Questions

CPM stands for Cost Per Mille, meaning the cost per thousand impressions in advertising. It’s important because it helps marketers understand the cost-effectiveness of their ad campaigns, allowing them to compare performance across different platforms and optimize their advertising budget.

The CPM Calculator computes the cost per thousand impressions by dividing the total cost of the campaign by the number of impressions (in thousands). For example, if a campaign costs $500 and gets 100,000 impressions, the CPM is ($500 ÷ 100) × 1000 = $5 per thousand impressions.

Yes, the CPM Calculator is ideal for comparing ad platforms. By calculating the CPM for each platform based on their costs and impressions, you can see which platform offers the best value for your advertising budget, helping you make data-driven decisions.